Just Tell the Truth

According to Forbes.com, few industries are subject to the “frightening randomness of negative publicity like the one that builds, markets and sells automobiles.” In the last 20 years, automobile companies have battled public relations disasters involving faulty front-seat airbag deployment, unintended acceleration and transmission failures that have resulted in injury and death to consumers.

Jason H. Vines spent most of his career navigating public relations disasters in the automobile industry. Join him for a discussion on his new book, What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity, as he reflects on his experiences at Ford Motor Company, Chrysler and more.